Be careful, SAAS is HOT. But with the majority of the profits going to The Earth Center of Maanu (a grass roots organization which strives to preserve indigenous cultures worldwide), this is a burn you can feel good about. Strong consultation with stakeholders along with research and discovery led to a scalable brand identity which continues to grow. Their dancing elephants can now be seen everywhere, from the streets of NYC, to backstage at the Grammys. For more information about their mission and to find out where you can pick up a bottle visit eatsaas.com.